Project overview
Plesni centar Zagreb by Nicolas is a leading dance center in Zagreb and Croatia, known for its high standards, modern approach to dance and strong dance community. The project focused on redesigning the visual identity and developing a visual direction that reflects movement, energy and emotion, supported through ongoing digital and print materials.
Challenge
Nicolas was not satisfied with their existing visual identity and sought a redesign that would better communicate modernity, professionalism, and the energy of dance. The main challenge was to create a contemporary and distinctive visual direction that clearly differentiates PCZ from other dance schools while remaining practical and easy to use in everyday communication.
Solution
We developed a new visual direction inspired by movement, rhythm, and emotion, combining a modern and clean design approach adaptable across formats. The focus was on clarity, recognizability, and flexibility, ensuring consistent application across digital visuals, print materials, and the upcoming website. Special attention was given to usability and alignment with Nicolas’s vision, ensuring the final result fully met his expectations.
Results
A modern and recognizable visual identity aligned with the energy of dance
Clear and consistent communication across all channels
Visuals that stand out among other dance centers
Materials that are easy to use and adapt in daily operations
Client satisfaction and a long-term creative collaboration